What are loose mineral cosmetics?

Loose mineral cosmetics are comprised of naturally occurring minerals that have been used for cosmetic purposes for thousands of years. (Cleopatra used crushed mica as her body shimmer). These minerals are mined from around the world, purified, and crushed into fine powders. If this all sounds exotic, cosmetic companies use these same minerals to add color, texture and luster to everything from eyeshadow,and lipstick, to hair color. They're even in your tube of toothpaste! Many of these minerals have a special luster that, when applied to the skin, give the face a lovely glow, lending a healthy, youthful appearance to blemished or aged skin.

Why loose?

Loose mineral cosmetics are catching on in popularity for a very good reason. It is the most natural makeup available on the market. Just think about how your face feels when you apply a liquid foundation. In order to create a liquid foundation, manufacturers add water, oil, waxes, petrochemicals, synthetic humectants, gums, and fillers (like talc) to the mineral colorants. They also add dyes and preservatives. Our loose, dry minerals don't require preservatives, and all of those other irritating ingredients are completely unnecessary. The natural pigments blend easily on the skin and provide superior coverage due to the lack of cheap fillers.

Why don't the popular makeup lines sell mineral cosmetics?

Large cosmetics companies are corporations that are designed to generate profit. Your skin's health is not their concern. Natural minerals cost much more than cheap synthetic fillers and dyes. The bottom line of these corporations is profit. Ours is quality, purity and performance. Our vision is to provide natural cosmetic products that will enable women to achieve the look that they want without chemicals.

Will my skin break out?

If you have sensitive skin, and have had bad experiences with cosmetics in the past, then natural mineral makeup is for you. While even a good quality natural cosmetic does not carry a guarantee, the likelihood of a reaction is rare. The most irritating ingredients in cosmetics are talc, dye, and perfume. Our products are free of all of these ingredients.

What about a sunscreen?

One of the main ingredients in our loose mineral foundation is micronized Titanium Dioxide. This naturally occurring mineral effectively blocks both UVA and UVB rays, without an irritating chemical sunscreen. Our products have a very high SPF and we recommend wearing a sunscreen of some form on your face every day. Melanoma is on the rise and can be fatal. Also, if you notice tiny lines on your face, these symptoms of aging come primarily from sun-damage, not from dryness.

Can I use mineral cosmetics if I have acne?

Our mineral foundation has the best coverage of any cosmetic on the market. Using mineral foundation will transform your life. Instead of worrying about unattractive blemishes, or running to the mirror every few hours to do touchups, with just a quick brush of the powder, your face will appear completely unblemished, from morning until night.

Even more importantly, the health and condition of your skin will actually improve with regular use of our mineral foundation. The minerals not only soothe inflamed skin, but have superior oil control. Our foundation is virtually waterproof and wearproof.

Do I have to choose a shade that matches my skin tone exactly?

Our mineral makeup foundations are produced in natural- looking foundation shades, because all of our formulations are created on real women. Because we are constantly working hands-on with women of all complexions, our line complements the many different undertones that our customers represent. Mineral makeup is very forgiving. Unlike liquid makeup that can leave an unattractive "mask" line at the jaw and hair lines, mineral makeup blends flawlessly so one shade will work for several different skin tones.

Are mineral cometics affordable?

Compare the cost of one of our multi-purpose powders to even a cheap eyeshadow, and the value will immediately be apparent. Our loose mineral powders can be used as eyeshadow, eyeliner, lipgloss, blush and nail polish. If you use them every day, they will last you at least a year. Just one eyeshadow at a department store costs three times more than a our mineral powder. Our mineral foundation lasts up to six months and acts as concealer, powder and sunscreen, all in one. Compare our cost to similar makeup lines and you will notice a savings of almost 50%. Our mission  is to provide premium skin care products that almost everyone can afford.

Why no bismuth oxychloride like the big name mineral makeup brands?

Bismuth oxychloride can accentuate pores, making them look bigger as opposed to concealing them. It is also responsible for that overly shiny look other big name mineral makeups can produce. Finally, bismuth oxychloride causes irritation, itching, rash and/or breakouts in some women. For these reasons, you will never find bismuth oxychloride on the list of ingredients in any of our products.

Will your loose mineral makeup dry my skin out since its a powder?

Mineral makeup powder is a world apart from other non-mineral powdered makeups. Most non-mineral powders are so drying because they use talc as a main ingredient. Not only does talc dry the skin out, it is also under suspicion as a carcinogen (cancer causing agent). Our mineral makeup does not use talc. Our powdered makeup actually helps trap moisture in the skin.

Can mineral makeup be used on wrinkles and mature skin?

Absolutely! In fact, our mineral makeup refracts light which minimizes the appearance of fine lines and other imperfections. You should always moisturize before applying your mineral makeup. We suggest you use Miracle Repairing Oil. Wait about 5 minutes for your moisturizer to absorb before applying our mineral makeup.

Can mineral makeup be used on Rosacea or post-laser treated skin?

Our mineral makeup is the best type of makeup to use if you have rosacea, ruddy red skin or post-laser treated skin. Our mineral makeup contains no irritants and contains zinc oxide which is a natural anti-inflammatory and very healing. For rosacea or post laser treatment skin, try Light Warm, Medium Light Neutral or Medium Tan which all have yellow undertones that help neutralize red skin.